{"id":471,"date":"2006-02-01T11:01:17","date_gmt":"2006-02-01T11:01:17","guid":{"rendered":"http:\/\/idiolect.truth.posiweb.net\/notes\/?p=471"},"modified":"2006-02-01T11:01:17","modified_gmt":"2006-02-01T11:01:17","slug":"is-there-a-science-of-advertising","status":"publish","type":"post","link":"https:\/\/idiolect.org.uk\/notes\/2006\/02\/01\/is-there-a-science-of-advertising\/","title":{"rendered":"Is there a science of advertising?"},"content":{"rendered":"<p>Does advertising work? If it does work, <i>how<\/i> does it work? And given this, should we be worried about what advertisers do? These are, broadly, the questions I&#8217;m interested in and the topics I am going to be posting about for the next month. Aside from sheer curiousity, I&#8217;m chairing a discussion on the topic of advertising and psychology on March 6th at <a href=\"http:\/\/www.cafescientifique.org\/sheffield.htm\">Cafe Scientifique<\/a>, Sheffield.<\/p>\n<p>Here&#8217;s the blurb:<\/p>\n<blockquote><p><i><br \/>\nDo adverts work? How do they work? And is it a problem?<\/p>\n<p>Most of us don&#8217;t think we&#8217;re particularly affected by adverts, but it can&#8217;t be for nothing that the advertising industry in the UK spent <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does advertising work? If it does work, how does it work? And given this, should we be worried about what advertisers do? These are, broadly, the questions I&#8217;m interested in and the topics I am going to be posting about for the next month. Aside from sheer curiousity, I&#8217;m chairing a discussion on the topic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[16],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","hentry","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5KQtW-7B","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/posts\/471"}],"collection":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":0,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"wp:attachment":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}