{"id":484,"date":"2006-02-15T13:17:37","date_gmt":"2006-02-15T13:17:37","guid":{"rendered":"http:\/\/idiolect.truth.posiweb.net\/notes\/?p=484"},"modified":"2006-02-15T13:17:37","modified_gmt":"2006-02-15T13:17:37","slug":"selling-dreams","status":"publish","type":"post","link":"https:\/\/idiolect.org.uk\/notes\/2006\/02\/15\/selling-dreams\/","title":{"rendered":"selling dreams"},"content":{"rendered":"<blockquote><p><i><br \/>\nThis is the business of selling dreams. Success comes to those who ensure that their customers can dream, or at least reach a special state of mind slightly detached from reality, free of obligation to be pleasured and reassured. A company can lure its customers into such a special state only if it understands the customer&#8217;s salient psychological traits<br \/>\n<\/i><\/p><\/blockquote>\n<p align=\"right\">From <i>Selling Dreams: How to make any product irresistible<\/i>, p171 by Gian Luigi Longinotti-Buitoni (with Kip Longinotti-Buitoni)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the business of selling dreams. Success comes to those who ensure that their customers can dream, or at least reach a special state of mind slightly detached from reality, free of obligation to be pleasured and reassured. A company can lure its customers into such a special state only if it understands the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[16],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-advertising"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5KQtW-7O","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/posts\/484"}],"collection":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idiolect.org.uk\/notes\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}