[talking about the way corporations have embraced aspirational culture, making self-improvement part of the benefits/goals of employment]

“But the philosophy of improving ‘personal performance’ also plays into the hands of employers’ rationale that well-being and coping with stress are the responsibility of the individual employeee. It reinforces the tendency for individuals to search for ‘biographic solutions to structural contradictions’, as the sociologist Ulrich Beck put it: forget the barricades, it’s revolution from within that matters. This cultural preoccupation with personal salvation stymies collective reform, and places an onerous burden on the individual. It effectively reinforces the anxieties and insecurities which it offers to assuage” [Bunting, 2004, ]

Madeleine Bunting. Willing Slaves: How the overwork culture is ruling our lives (2004), p. 200