Ah…now here’s the nub of the argument: advertisements erode free will, they are manipulations designed to subvert conscious judgement (I paraphrase Clay Shirky at Edge.org). Shirky mentions one particular judgement bias, that of super-sizing, but the general form of bias should be familiar to anyone who has been reading Mind Hacks, and/or my recent posts about avertising (like this one). Quoting Shirky


Consider the phenomenon of ‘super-sizing’, where a restaurant patron is offered the chance to increase the portion size of their meal for some small amount of money. This presents a curious problem for the concept of free will