For the first time in human history, children are hearing most of the stories, most of the time, not from their parents or school or churches or neighbors, but from a handful of global conglomerates that have something to sell. It is impossible to overestimate the radical effect that this has on the way our children grow up, the way we live, and the way we conduct our affairs.

People think of television as programs, but television is more than that; television is a mythology – highly organically connected, repeated every day so that the themes that run through all programming and news have the effect of cultivating conceptions of reality.

George Gerbner – ‘Reclaiming Our Cultural Mythology’