Does advertising work? If it does work, how does it work? And given this, should we be worried about what advertisers do? These are, broadly, the questions I’m interested in and the topics I am going to be posting about for the next month. Aside from sheer curiousity, I’m chairing a discussion on the topic of advertising and psychology on March 6th at Cafe Scientifique, Sheffield.
Here’s the blurb:
Do adverts work? How do they work? And is it a problem?
Most of us don’t think we’re particularly affected by adverts, but it can’t be for nothing that the advertising industry in the UK spent