experimental psychology of advertising resources

A few places where you can enjoy the intersection between experimental psychology and marketing research are at:


The Food and Brand Lab (was ‘The Illinois Food and Brand lab’, but has now moved to Cornell) found at

The Bangor University: The Experimental Consumer Psychology research group – see this article in New Scientist about Jane Raymond’s research Is advertising flogging a dead horse? (New Scientist, 24 December 2005).


The Association for Consumer Research

Society for Consumer Psychology


Journal of Consumer Psychology

The Journal of Consumer Behaviour (defunct?)

Journal of Marketing

Journal of Marketing Research


Psychology and Marketing

[Cross posted at]

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