Month: November 2007

Alphabet letterpress printing, in which each letter was cast on a separate piece of metal, or type, marked a psychological breakthrough of the first order. It embedded the word itself deeply in the manufacturing process and made it into a kind of commodity. The first assembly line, a technique of manufacture which in a series of set steps produces identical complex objects made up of replaceable parts, was not one which produced stoves or shoes or weaponry but one which produced the printed book. In the late 1700s, the industrial revolution applied to other manufacturing the replaceable-part techniques which printers had worked with for three-hundred years

Water Ong (1982, 2002). Orality and Literacy: The Technologizing of the Word. Routledge