Thesis: Irony is so corrosive that even the slightest drop in anything you pursue will eventually destroy all seriousness and purpose. The project will then be impossible to sustain, except for the regular injection of large quantities of self-importance (for examples see critical theory, purportedly ‘post-modern’ art).

One reply on “sloganeering”

On the other hand, it’s possible to find a win-win by being enormously sincere: the post-ironic will assume you’re taking the michael and everyone else will happily go along with it. My example from this week: singing loudly to Snow Patrol.

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